What are the characteristics of consistently successful businesses? Is it the ability to innovate and to launch a regular flow of new products and services? Is it the ability to attract and retain high quality talent? Is it about creating new markets and to increase market share? 

Of course, all these factors are critical. But in the business world, the defining criterion is companies’ ability to achieve superior financial performance and to deliver outstanding shareholder returns especially in the longer term over, say, 5 and 10 year periods.

The report, aimed at HR practitioners, provides practical guidance on commercial acumen and how it should be applied in the business.  

The preview of the report available here, gives users access to the first chapter of the report. The full report is available to CRF members only. To find out more please contact Harry Cloke, Business Development Executive on harry@crforum.co.uk or on +44(0)34572640.