A Road Map for Progress: CRF’s Organisation Development Manifesto
The need for business-focused, expert OD capability has arguably never been greater than it is today. To survive and prosper over the long term, organisations must be capable of adapting to ever more rapid market and technological change. There’s a huge opportunity for OD to help create high performing, high energy, innovative and productive organisations. However, OD’s track record in delivering organisational improvement is mixed, its remit is often unclear and its impact hard to measure. The challenge for OD is not just to help individuals improve, but to create the conditions for people, and the organisation, to flourish. Unless OD is capable of rising to this challenge, it risks becoming disconnected from the business or even irrelevant.